Isaac Watson
Notes on work, making, and how things fit together.
I run Heartland, a consultancy in Edmonton. This is where I write about everything else.
Things I’m curious about
Writing
The first posts are on their way. Leave your email above and they’ll come to you.
Ideas
Ideas worth trying, and the recent progress that makes them possible.
The first ones are on their way.
Projects
From the kitchen
Gran’s Pork Pies
A family pork pie recipe and the story behind it.
porkpies.ca ↗Prairie Heat
Hot sauce.
Peachy Pickles
Pickles.
Things I’m building
Some of these cross over with the work at Heartland.
Educated Wish
A community board for wishes, and the people who can help make them come true.
PaperTrader
Paper trading, with AI agents screening and testing the ideas.
Encil
An AI companion who travels between apps: glasses to talk to, a pencil that points the way.
Collectery
A data layer that gathers and tidies public information for the other projects.
MyMaps
Walking maps.
Hello
I’m Isaac. I like taking a mess of parts and arranging them into something that works.
I started on the floor of a lululemon store and have spent twenty years planning and building businesses since: at lululemon, at Fire & Flower, and now at Heartland. This is where I write about the rest: what I’m cooking, making and thinking about.
More about me